PRESS RELEASE - Blue Sky Launch
MEDIA RELEASE – For Immediate Release
Blue Sky Drinks Co. emerges as a new powerhouse in the beverage industry by acquiring iconic brands including NED, Grainshaker, and expanding its lineup with the purchase of Gravity Drinks Co.
Blue Sky Drinks Co. (“Blue Sky”) is excited to announce it has agreed to acquire the assets of Top Shelf International Holdings Ltd, including iconic Australian spirit brands such as NED Australian Whisky, Grainshaker Vodka.
Blue Sky has also agreed the purchase of Gravity Drinks Co. (“Gravity”), the fast-growing better-for-you RTD company founded in 2022 by Mick Spencer, Liam Battye, and a group of professional athletes.
Known for its signature trademark “Over Sugar?”, Gravity has become one of Australia’s most recognised challenger labels in the RTD category, backed by a loyal customer base and supported by national ranging through Endeavour Group, Coles Liquor, and hundreds of independent venues.
Under the new structure, Mick Spencer will assume the role of Executive Chair of; Greg Mitchell will become CFO; David Ward will become GM – Sales & Marketing; and Liam Battye will become Head of Operations.
Joining the Blue Sky board will be Ray Noble, a 30-year drinks industry veteran. Ray was previously served as Managing Director of Sazerac Australia and previously held senior leadership roles at Beam Suntory.
Mick Spencer, Gravity Co-Founder & new Executive Chair of Blue Sky Drinks Co., said: “This is day one of something big. I’m incredibly proud of what Gravity has achieved in just three years, and even more excited for what’s ahead. By combining Gravity with some of Australia’s strongest spirits and RTD brands, we’re building a new kind of drinks company — one that’s proudly Australian owned, Australian made, and built for a future under a blue sky. We have stronger backing, bigger ambitions, and a renewed focus on what matters most: our customers, our suppliers, and keeping the energy alive behind these incredible brands.”
Ray Noble, Non-Executive Director of Blue Sky Drinks Co., said: “This is a fantastic result for the Aussie drinks industry. The Blue Sky line-up of NED, Grainshaker, Act of Treason, Golden Bickie and Gravity all blend local craftmanship with fresh, modern energy ready to be unlocked. The new team has the know-how, passion and entrepreneurial spirit to take these brands to the next level, and I’m stoked to be part of that journey.”
The combined business will continue production in partnership with IDL, and maintaining strong national distribution of currently 5,000+ through Endeavour Group, Coles Liquor, and independent retailers, as well as key on premise partners.
The transaction is expected to fully complete within the next four weeks. Any customers or suppliers with queries are encouraged to contact the Blue Sky Drinks Co. team or Top Shelf International administrators McGrath Nicol.
About Blue Sky Drinks Co.
For too long, Australia’s been raising glasses to someone else’s story. We reckon it’s time our shelves and back bars — told our own.
Blue Sky Drinks Co. is built on a simple belief: that Aussie-made can go toe-to-toe with the world’s best. We back local talent, put our know-how behind it and give brands the leg-up they deserve.
Tapping into 50 years of industry experience, our crew are here to launch brands with backbone brimming with homegrown heritage. Our family of award-winning spirits and ready-to-drink (RTD) beverages are made for everyday folks, kicking back in the land of blue sky.
Our Blue Sky drinks shelf includes: NED Australian Whisky (Aussie for Bourbon), Grainshaker Vodka, Act of Treason Agave under exclusive licence, and more recently, Gravity Drinks Co. — each with its own story and runs on the board, but all cut from the same cloth: Aussie ambition.
Because under a blue sky, anything’s possible.
It all starts under a blue sky.
CUSTOMER / SUPPLIER ENQUIRIES
David Ward / Blue Sky Drinks Co.
David@blueskydrinks.com.au
0414 199 284
MEDIA ENQUIRIES
Brittany Bennett McLeod / Bennett PR
brittany@bennettpr.com.au
0423 893 531
