FAQS

Key Q&A – For media / customers / suppliers

  • Blue Sky Drinks Co. is being formed through the combination of Gravity Drinks and the brand portfolio of Top Shelf International Holding Ltd - including NED Australian Whisky,

    Grainshaker Vodka, and Act of Treason Agave (under an exclusive licence)

    The new group will bring these brands together under a single, well-capitalised Australian drinks company with strong leadership and a clear plan for growth.

  • The transaction documentation is well advanced, and the parties are working closely toward completion in the coming days. Formal completion is expected within the next four weeks as part of the proposed deed of company arrangement in respect of the business and assets of Top Shelf International Holdings Limited (Administrators Appointed).

    Until completion, all brands continue to operate as usual with no change to supply, customer service, or points of contact.

  • To build a new powerhouse in Australian beverages – one that combines local craftsmanship with contemporary energy. Blue Sky’s focus is on innovation, quality, and proudly Australian-made drinks that consumers love and recognise.

  • Customers will see greater consistency in supply, stronger investment behind key brands, and more energy in the market - from activations and marketing to innovation and packaging upgrades. The goal is to make it easier for customers to range, sell, and enjoy our products.

  • Each brand will continue as part of the Blue Sky Drinks Co. portfolio, retaining its unique identity and following. Blue Sky’s investment will help revitalise these brands, with renewed marketing, production support, and broader distribution.

  • Yes. Gravity remains a core pillar of Blue Sky Drinks Co., continuing its mission to deliver better-for-you, lower-sugar RTD options. The brand will benefit from enhanced scale, stronger supply partnerships, and new routes to market.

  • The leadership team brings together entrepreneurial drive and decades of industry experience, and includes

    • Mick Spencer – Executive Chair

    • Greg Mitchell – Chief Financial Officer

    • David Ward – General Manager, Sales & Marketing

    • Liam Battye – Head of Operations

    • Ray Noble – Non-Executive Director

    • Geoff Austen – Non-Executive Director

  • Production will continue in partnership with IDL, managing whisky assets from the Somerton, Melbourne site. This ensures continuity of quality and supply across the full portfolio.

  • No disruption is expected. Existing customers can continue ordering through normal channels. Blue Sky Drinks Co. will maintain strong national distribution with Endeavour Group, Coles Liquor, and independent retailers via Inspired Drinks, Gravity’s distribution arm.

  • All existing teams and supplier relationships will continue as normal. Blue Sky is committed to maintaining strong partnerships across its network and sees this as a growth opportunity for everyone involved.

  • Consumers can expect to see the same great brands they know – with more investment, innovation, and visibility in-store and online. The focus is on bringing the best of Australian drinks to more people, in more ways.

  • Yes. Blue Sky Drinks Co. will be an independent, majority Australian-owned company with Australian management, production, and a strong local shareholder base.

  • Over the coming weeks, the focus is on finalising the transaction and integrating teams, systems, and supply. Then comes a major brand relaunch heading into the summer trading period - supported by new campaigns and customer activations.

  • Blue Sky aims to become Australia’s next leading independent drinks company - grounded in authenticity, local production, and premium quality, but driven by modern design and storytelling that resonate with today’s consumers.