PRIVACY

Effective Date: October 2025
Last Updated: October 2025

At Blue Sky Drinks Co. (“Blue Sky”, “we”, “our” or “us”), we take your privacy seriously. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you interact with us — whether on our websites, through promotions, or in partnership with our retail and hospitality network.

This Privacy Policy complies with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs), consistent with best practices adopted across the drinks industry (including groups such as Suntory and Top Shelf International).

By using our websites or services, you consent to the practices described in this Privacy Policy.

1. Definitions

  • Personal Information means information or opinion about an identified individual, or an individual who is reasonably identifiable, as defined in section 6 of the Privacy Act 1988 (Cth).

  • Sensitive Information refers to categories such as health data or proof of age, which we only collect where required by law.

2. Information We Collect

We may collect and hold the following types of Personal Information:

  • Name, age, and contact details (email, phone, address).

  • Transaction records and order information.

  • History of interactions with us (communications, promotions, events, competitions).

  • Preferences, interests, and purchase behaviours.

  • Professional details (where you are a supplier, distributor, or employment candidate).

  • Website and digital activity data (IP address, browser type, pages visited, cookies, analytics logs).

If you do not provide requested information, we may not be able to provide you with our products, services, or online experiences.

3. How We Collect Information

We collect information in several ways, including:

  • Directly from you when you sign up, purchase, or contact us.

  • Through participation in promotions, competitions, surveys, events, or activations.

  • From our retail, distribution, and business partners.

  • During recruitment and employment processes (including from referees where authorised).

  • Automatically, through website logs, cookies, and digital analytics tools.

4. How We Use Your Information

We may use your information to:

  • Deliver the products and services you’ve requested.

  • Communicate with you about offers, promotions, and events.

  • Improve our websites, campaigns, and product innovation.

  • Conduct administration, planning, marketing, quality control, and research.

  • Comply with legal obligations, including responsible service of alcohol.

  • Consider applications for employment.

5. Sharing and Disclosure

We may share your information with:

  • Service providers (IT, marketing, logistics, payment processors, couriers).

  • Retail partners and distributors to facilitate delivery and sales.

  • Professional advisers (lawyers, accountants, auditors).

  • Government authorities or regulators, when required by law.

  • Overseas recipients in countries such as the USA, UK, Singapore, and New Zealand (e.g., where cloud hosting or CRM systems are based).

We do not sell your personal data to third parties.

6. Marketing and SMS

  • With your consent, we may send you email, SMS, or digital marketing about our brands (NED, Grainshaker, Act of Treason, Gravity).

  • SMS marketing may include promotional offers, updates, and event invitations. Standard carrier charges may apply.

  • You can opt out anytime by following the “unsubscribe” link, replying STOP to SMS, or contacting us.

7. Cookies and Analytics

We use cookies and analytics to:

  • Understand site usage and improve your browsing experience.

  • Deliver tailored advertising and content.

  • Collect anonymous statistical information such as IP address, browser type, referring page, and visit duration.

You may disable cookies via your browser, but some features may not work correctly.

8. Third-Party Links

Our websites may include links to third-party sites or platforms (e.g., retailers, event partners, social media). We are not responsible for the privacy practices of these third parties. Please review their policies before providing personal information.

9. Storage and Security

We take steps to protect your information by:

  • Restricting access to authorised staff and partners only.

  • Using encryption (including SSL) for sensitive data transmissions.

  • Securely destroying or de-identifying personal information when no longer required.

However, no system is 100% secure, and we cannot guarantee the absolute security of your data.

10. Access and Correction

You may request access to, or correction of, the information we hold about you at any time. Contact us using the details below, and we will respond within a reasonable timeframe.

11. Complaints

If you believe we have breached your privacy rights, please contact us:

Customer & Supplier Enquiries
David Ward – General Manager, Sales & Marketing
📧 david@blueskydrinks.com.au
📞 0414 199 284

Media Enquiries
Brittany Bennett McLeod – Bennett PR
📧 brittany@bennettpr.com.au
📞 0423 893 531

If you are not satisfied with our response, you may lodge a complaint with the Office of the Australian Information Commissioner (OAIC) at www.oaic.gov.au.

12. Changes to this Policy

We may update this Privacy Policy from time to time. Updates will be posted on our website with a new “Last Updated” date. By continuing to use our sites or services, you agree to the revised terms.

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